Noah Cisneros

Google Ads

I have had the opportunity to work with several different Google Ad accounts. I have worked with over 30 Google ad accounts, with monthly budgets in the thousands, for several different types of clients.

I have taken the Udemy course by Isaac Rudansky at Adventure Media (link) which is a 20 hr + master course on Google Ads. I have also taken the Google Ads training courses and certifications.

I have done everything from writing ad copy, creating ad campaigns (Search, Display, YouTube, Shopping), maintaining ad campaigns, to extensive keyword research and persona segmentation.

Google Ads is not only something I am very good at, but something that I love. I would consider Google Local Service Ads and Google Ads my speciality within marketing. Pay Per Click, or Search Engine Marketing, is what I specialize in and have the most experience with.

I’d like to give you two examples of accounts that I have helped to massively improve. These accounts were already set up when given to be and were not performing as well as the client wanted them to. After several adjustments I was able to deliver a much higher conversion rate which was metric being measured.

Before I Optimized Account #1

Here we can see that the cost per conversion is high and the amount of conversions is low. The CTR is exceptional, however, it clearly is not converting.

After I Optimized Account #1

We can see that the months after I made my edits to the account the account performed much better. Brand CTR went from 15.47% to 24.16%. Conversions went from 40.90 to 77.10. Cost per conversion also decreased for the main campaign, which is more important than brand because brand generally will only target current customers.

Let’s look at another example.

Before I Optimized Account #2

Here we see decent conversions, high cost per conversion.

After I Optimized Account #2

Conversions more than doubled! The cost per conversion went down as well.

Here is a good overview of account #2. The bright red line in the middle is that moment when I made the edits. You can clearly see the improvements.

There are so so many things to take into account with Google Ads. There are several factors. To have the best performing account, you need to understand how it all works together.

Next time you need help with a Google Ad account, give me a call.

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