The Weekly Deposit

Welcome to the world of my opinions about money, leadership, banking, and business.

New Posts Every Thursday.

By Noah Cisneros

  • Teaching Kids to Save

    Teaching Kids to Save

    Letting Them Lose Might Be the Most Important Lesson Most parents think teaching kids about money starts with allowance. It doesn’t. It starts with a harder question: Are you willing to let your kids lose? Because if you’re not, you’re not teaching them money. You’re teaching them dependence. We Don’t Raise Kids. We Raise Future…

  • Net Worth ≠ Self-Worth

    Who do you consider “rich”? The top 1% of earners?If so, which 1%? To be in the global top 1%, you only need to make ~$34,000/year (as of 4.2.26). So why do we define “rich” as anyone who earns more than we do? Why is our focus always upward, on those ahead of us? Maybe…

  • Remaining Stable During Rapid Innovation & Change

    One of the most historically proven, reliable, risk-adjusted, and consistent ways to earn income is the good ol’ J.O.B. Full-time employment often gets a bad rap when it comes to building wealth, but it is an engine designed to support the average individual with an average level of competence. This is key to understanding the…

  • Knowing Which Lever to Pull, and When

    What matters more: cash flow flexibility or asset value protection? Many business models that experience heavy seasonality operate with tight cash flow cycles. To stay liquid, they often leverage assets as collateral. Others generate strong, consistent cash flow but carry high-value assets that must be protected from risk. In both cases, a constant tradeoff exists:…

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