Noah Cisneros

Noah Cisneros, MBA

Financial Marketing | Financial Strategy | Banking & Fintech

Growth executive with deep experience in regulated financial services. Proven leader of acquisition, lifecycle, and go-to-market strategy for consumer and commercial banking products. Known for turning complex financial and operational data into clear priorities, aligning cross-functional teams, and delivering measurable revenue, deposit, and retention growth.

Executive Summary

I build and lead marketing organizations that drive balance-sheet growth, customer lifetime value, and institutional trust. My background spans banking, performance marketing, and enterprise execution, with hands-on ownership of budgets, forecasting, compliance, collaboration, and product launches.

I operate at the executive level—partnering with Product, Risk, Compliance, Operations, and Finance—while maintaining a builder’s mindset: testing, iterating, and scaling what works. I am particularly effective in environments where regulation, margin pressure, and growth objectives must coexist.

Core Capabilities

  • Financial & Marketing Strategy (Banking, Deposits, Lending)
  • Executive Leadership & Cross-Functional Alignment
  • Go-To-Market & Product Launch
  • Customer Lifecycle: Acquisition, Activation, Retention
  • Performance Marketing & Analytics
  • Budget Ownership & Forecasting
  • Compliance, Risk, and Regulatory Collaboration
  • Brand Positioning in Regulated Markets

Professional Experience

TAB Bank — $1.5B+ Asset, Federally Chartered Bank
Growth Marketing Manager → Marketing Leader | Dec 2022 – Present

Scope: Owned growth strategy across consumer and commercial banking products in a regulated environment. Managed a $1.4M+ marketing budget, external agencies, and high-visibility campaigns. Partnered daily with Product, Compliance, Operations, Engineering, and Executive Leadership.

Impact:

  • Contributed to $123M+ in new deposits within 5 months through coordinated product launch, lifecycle marketing, and performance optimization.
  • Led integrated GTM for consumer deposit and working capital products, aligning messaging, onboarding, and engagement to product value and regulatory requirements.
  • Designed and executed full-funnel growth strategy (acquisition, activation, retention) with disciplined experimentation and executive reporting.
  • Built marketing automation, CRM workflows, and analytics frameworks to provide leadership with forecasts, performance insights, and ROI accountability.
  • Supported flagship initiatives, including TAB Bank’s first Super Bowl consumer deposit campaign.
  • Recognized as part of the team receiving Best of State – Community Banking.

Key Contributions:

  • Drove a 400%+ ROI on LinkedIn-based account and deposit acquisition programs using advanced targeting and lifecycle optimization.
  • Led cross-department product launch that raised $112M in deposits in four months against a three-year $80M target.
  • Established compliance-integrated campaign review processes, enabling speed without sacrificing regulatory rigor.

Big Leap — Enterprise Marketing Agency
Client Success Executive | Jun 2022 – Dec 2022

  • Led enterprise growth programs across SEO, paid media, and content.
  • Managed a $85K monthly book of business with 95% retention.
  • Partnered with executive stakeholders to translate strategic goals into multi-channel execution.

Incline Marketing — Growth Agency (Scaled 3 → 21 Employees)
SEO Department Manager / Local Ads Product Lead | May 2020 – Jun 2022

  • Built and led the agency’s largest delivery teams; developed operating processes, QA, and reporting.
  • Launched a new Local Ads product line, achieving 3× profit growth across 40+ accounts.
  • Increased conversion performance by 89% and expanded service offerings by 71% through analytics-driven optimization.
  • Managed 80+ advertising clients with consistent 30%+ ROI.

Additional Leadership & Early Career

  • Founder, The Why Not Podcast: Executive conversations on leadership, decision-making, and long-term success.
  • BYU–Idaho: Instructor and Operations Lead for large-scale programs and student ventures.
  • Vivint Solar: Data & operations, Salesforce, and process improvement.

Education

University of Utah — Master of Business Administration (MBA)
Brigham Young University–Idaho — B.S. Business Management & Marketing

Honors & Certifications

  • Utah Business 20 in Their 20’s Honoree
  • Eagle Scout
  • Certifications: HubSpot Marketing Hub, Google Search & Display, LinkedIn Advertising, ZoomInfo MarketingOS, AI in Financial Services (Upstart)
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