Noah Cisneros

Noah Cisneros

Growth-Focused Product Leader | Fintech & Financial Services

I build products and go-to-market engines that create measurable business impact. My background in banking, performance marketing, and cross-functional execution gives me a PM toolkit rooted in data discipline, customer insight, and operational clarity. I bridge strategy and delivery—aligning engineering, marketing, compliance, and operations to ship products that actually move revenue, adoption, and retention.

Professional Summary

I translate business objectives into products and programs that scale. My experience in regulated financial environments has trained me to navigate constraints, synthesize complex data, and partner across teams to deliver outcomes—not artifacts. I simplify problems, validate assumptions quickly, and design solutions that serve real users while supporting institutional goals.

My leadership style blends clarity, accountability, and empathy. My execution style centers on testing, iteration, and rapid learning cycles.

Experience

TAB Bank | December 2022 – Present

Digital standard holdings-chartered bank with $1.5B in asset size and 330 employees.

Growth Marketing Manager

Managed marketing campaign creation, oversight, and reporting. Led go-to-market strategies and developed demand generation programs. Accountable for $1.4MM marketing budget, managing five marketing agencies, and coordinating with compliance officers for regulation.

  • I drive customer acquisition, engagement, and retention through innovative growth strategies. I lead with a data-driven approach to identify opportunities, execute experiments, and optimize channels to achieve scalable and sustainable growth.
  • I specialize in crafting and executing the bank’s growth roadmap, working collaboratively with cross-functional teams to deliver measurable results.
  • I strategize and execute TAB Bank’s growth efforts, leveraging expertise in performance marketing, analytics, and product strategy to unlock new revenue streams and expand the customer base.

Marketing Manager

  • Incorporated email nurture campaigns utilizing marketing content and artificial intelligence (AI) integration. These efforts educated high-ticket clients. As a result, lead quality increased with an average open rate of 40% (post iOS 14).
  • Built LinkedIn advertising campaigns that utilized aggregator data. These campaigns performed Account Based Marketing initiatives. They led to a 400% return on investment (ROI) from marketing impact.
  • Led cross-department collaboration to develop consumer financial product go-to-market strategy. Project included product development, deposit operations, regulatory compliance, and Customer Service directors. Utilized traditional marketing outlets like billboards, local promotions, and affiliate programs. Initial target was to raise $80MM in deposits in three years; the campaign raised $112MM in deposits in 4 months.
  • Executed Display, Search, YouTube, LinkedIn, Microsoft, SEO, and email campaigns. This includes building landing pages, HubSpot workflows, and creating ad copy. Directed content marketing campaigns and attended marketing events to represent the Working Capital product.

Big Leap | June 2022 – December 2022

Digital marketing agency servicing multiple business-to-business (B2B) and business-to-consumer (B2C) industries. Services included search engine optimization (SEO), advertising, and content management. $14MM in revenue with 51 staff members.

Client Success Executive

  • Oversaw execution of marketing strategy for enterprise clients by coordinating SEO, paid advertising, social media marketing, and content marketing teams.
  • Held monthly book value of $85K in client contract value. Delivered a 95% retention rate for responsible contracts. Managed the 3rd highest book value of the client success team.
  • Integrated executive strategic goals through several different team projects. This included incorporating new paid advertising products. The projects also involved off-boarding social media campaigns. Additionally, we developed cross-channel strategies for enterprise clients.

Incline Marketing | May 2020 – May 2022

Startup marketing agency built around local digital advertising, SEO, and content strategies. Began with 3 employees, built to 21.

SEO Department Manager

  • Developed Search Engine Operations team processes, quality assurance, and project management protocols. Oversaw daily operations for delivering client deliverables. Managed SEO team, Content Creation team, as well as Social Media team totaling 40% of the agency’s staff.
  • Coordinated between in-office and remote employees. Delivered client results for industries such as finance, consumer services, e-commerce, and software as a service (Saas) business. Reached campaign deadlines with 95% accuracy.
  • I directed the SEO team and content team, the largest teams at the company. This leadership ensured that over 89+ SEO clients were taken care of. Used empathy and accountability to improve team performance.

 Local Service Ad Manager

  • Developed product offering for Local Service Ads. Developed Local Ad department and processes. Created off-line conversion tracking techniques which led to precise reporting. Resulted in 3x profit for more than 40 client accounts.
  • Managed 80 advertising clients delivering results with 30% ROI. Most clients (small businesses) grew dramatically from revenue generated from campaigns.
  • Built innovative processes for managing ad campaigns while utilizing machine learning to improve audience segmentation. This allowed product offering expansion by 71%.  Ad spend management included collaborating with client CEO’s or Head of Sales leading to coordinated efforts with their fulfillment teams.
  • Provided analytical feedback on all Google ad campaigns. Developed analytical reporting for clients, including YOY results, campaign approach, and audience targeting. Developed digital campaign strategies and directly communicated with clients leading to improved relationships.

Paid Analyst

  •   Managed several Google Ad campaigns, including search ads, display ads, YouTube ads, and more. Using PPC skills, including Google Analytics and Tag Manager. Analyzed data in the ad accounts regularly to optimize account performance. 

Brigham Young University Idaho | May 2019 – January 2021

A private university offering student employment and academic programs.

CEO & CMO for the Business Integrated Core | Bean Patch Beanies | January 2021 – April 2021

  • Ran all marketing campaigns for e-commerce student venture including print advertising, local event sponsorship, product design, and website creation. This student venture was given 3 months to generate as much revenue as possible. The business generated $13K with 6 staff.
  • Oversaw Operations and Finance teams. Coordinated needed purchase orders for product supply. Managed inventory.

Marketing Team Lead for SoapBox Agency | September 2020 – January 2021

  • Created Google ad service product offering through BYU-Idaho student-led creative agency providing marketing and creative services for small business clients. Collaborated with Video Creative team to deliver content briefs, strategy decks, and creative direction to serviced clients.
  • Performed social media audits. Found insight and data into audience segments. Analyzed engagement rates and user following insights. This analysis directed the client’s brand strategy.

Production Manager for Student Support | May 2019 – May 2020

  • Created several student events by collaborating with administrative officers and event marketing vendors. Managed talent selection as well as facility needs to run three events per academic semester. Developed promotional materials to engage over 3K attendees hosted during the events.
  • Increased communication skills through event marketing. Marketed for a student conference and delivered shows for over 3,000 students. This successfully led to higher student retention.

Student Instructor for College Success | January 2020 – August 2020

  • Taught a credited life College Success course focused on teaching freshmen how to optimize their time, increase their professionalism, and develop grit.

Vivint Solar Inc | August 2018 – September 2019

A solar installation organization previously owned by Vivint Smarthome.

Data Processing Specialist

  • Managed client information using Salesforce leading to improved processes and precise reporting. Developed training courses for on-boarding data processors.
  • Communicated with the sales team and the legal team to manage and improve business to business relationships. 

Mr. Mac | October 2017 – January 2019

A specialty men’s formal wear retail store.

Salesman

  • Assisted and tended to customers needing formal and professional attire. Responsible for clients that were corporate executives, religious administrators, and individuals trying to find their first office job.
  • Used sales tactics like increasing basket size and upscaling by utilizing multiple products that would compliment each other. Worked at the downtown Salt Lake City location. This role provided the opportunity to assist visitors from out-of-state. They needed extra assistance with local directions, food suggestions, and accommodations.
  • The sales team had a kind but competitive culture which has continued to influence my professional mentality. I led the team in reviewing total sales volume at the end of the work day. We developed plans to improve our approach.

“Noah is one of the kindest and most dedicated people I have ever worked with! He gives his all to his job and he has a genuine interest in helping businesses and people succeed. He was so fun to work with and any company would be lucky to have Noah on their team.”

Haley Bunch, SEO Manager at BigLeap, LLC.

Let’s Talk

Education

Master of Business Administration

University of Utah

Bachelor of Science, Business Management and Marketing

Brigham Young University Idaho

Awards

Utah Business 2023 20 In Their 20’s Honoree.

Utah’s economy was #1 in the nation in 2023. Utah was one of the youngest states in the nation at that time. To be part of this group is very humbling and exciting.

Small “L” Leadership Award – Integrated Business Core

Eagle Scout – Boy Scouts of America

Certifications

HubSpot Marketing Hub Software • Google Search Ads • Google Display Ads • LinkedIn Advertising • HubSpot Email • HubSpot Digital Marketing • HubSpot Inbound • Stukent Social Media Marketing • ZoomInfo MarketingOS • AI Empowerment for CEOs • AI in Financial Services (Upstart)

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