Noah Cisneros

Does B2B marketing have to be boring?

So many B2B marketing creatives all sound the same: “We can get you ___ with our amazing product ___.” “When you work with us, you choose to win.” “You’re missing out if you don’t use us.” Us us us.

No wonder it is more difficult to utilize creative content when marketing for a Saas, finance, or other B2B brand.

My team at TAB Bank took a different approach with our incredible creative agency. We focused on how we could speak about the pain points of the customer. We created a few different messaging variations to test and we were able to speak towards a complicated financial product in the B2B space, with relatively simple creative.

Below is one of those ad campaigns that I am very proud of. Good creative doesn’t have to change the world, but it does need to speak more directly. It needs to distract from the noise, not add to it.

Sending nothing but love to all of the B2B marketers out there, especially in finance. We have the privilege of marketing in a regulated industry with complicated products. There is no better space than that to implement this mentality.

Simple, but different. Below are some examples:

Disclaimer: I am an employee of TAB Bank. The postings on this site are my own and do not necessarily reflect the views of TAB Bank or other TAB Bank employees. No TAB Bank products, rates, or services are offered on this website or by me in any form at any time.