Noah Cisneros

Often, in the age of digital marketing, traditional channels such as billboards, newspapers, or radio are overlooked because the attribution to these channels pales when compared to how digital marketing can track conversions and engagement.

However, it is critical to note that many of these traditional channels build trust by simply being present in the lives of consumers. Billboards indicate that a brand is familiar when customers drive by. They are then much more likely to convert when they see a Facebook or LinkedIn ad, because they recognize the brand at some level.

Many other more qualified individuals have written about the impact that billboards can have on the subconscious mind, however, this post is for a success story that I have seen by running a localized billboard campaign for a consumer savings account during a time when banks competed aggressively for consumer deposits.

Any FinTech marketer or bank marketer will know the need most banks have for “sticky deposits.” It fuels loan growth and it provides a safer position for a bank as opposed to simply holding brokered deposits.

To help reach this goal, I developed a strategy utilizing multiple channels to drive more consumer deposits for an incredible savings product. We spoke to the value propositions of the product and also determined how to best approach the messaging. Please see the case study document below:

More on why billboards can be impactful: https://www.psychologytoday.com/us/blog/environ-mentality/202211/do-physical-surroundings-influence-our-thoughts

Going Beyond CPM with Qualified Impressions to Properly Nurture and Sell to Your Audience

Disclaimer: I am an employee of TAB Bank. The postings on this site are my own and do not necessarily reflect the views of TAB Bank or other TAB Bank employees. No TAB Bank products, rates, or services are offered on this website or by me in any form at any time.